Hi there, wellness entrepreneur. Welcome to the Ignite Ur Wellness Business podcast. I’m your host, Dr. Alison McLean, physical therapist, yoga teacher, coach, massage therapist, and owner of Ignite Ur Wellness Business.
This is the podcast to help you as a wellness entrepreneur create an online extension of your in-person wellness practice so you can help more people without overextending yourself or relying a hundred percent on your body.
So grow your dream business to 100K and beyond using my proven systems.
Hey there, wellness entrepreneur. Welcome back. Today I’m honored to have a special guest and my client, Betty DuPont. She is a physical therapist and a somatics practitioner. You can find her at Surfside Somatics in Nantucket online. So she’s going to tell you a lot of golden nuggets about how she’s building her practice in Nantucket, even when people leave the island.
How she keeps her revenue consistent using online programs, how she’s launched and filled several workshops, filled online workshops virtually, and so much more. And especially if you have tech headaches, tech fears, tech hurdles, then this is definitely the episode to listen to ’cause she’ll talk about how she overcame those.
And is creating a sustainable practice and business utilizing tech, working with people virtually, and how her and I together worked through this. So make sure to listen to this episode for all of this and so much more. Let’s get to it.
Hello there, wellness entrepreneurs. Welcome back. Today I’m honored to have a special guest and my client Betty DuPont. Betty, tell us what you’re doing these days and who you’re helping.
Betty: Okay. My name is Betty DuPont and I am a physical therapist. And so I’ve been practicing in Nantucket, Massachusetts for about 28 years.
Alison: Nice.
Betty: And I started working with you last July, end of last July. So I’ve worked for six months with you and I just resigned back on like a month or two ago. So yeah, it’s been great. I love that. And you’re also a somatic therapist? Yeah. When I first came here, I was a manual physical therapist who had taken a pause after the pandemic because I had a really very busy private practice seeing manual PT.
I was specialized in backs and necks. And then after the pandemic, like I was just really burnt out and I took a year off and I got into somatics and I just ended up finding out that the outcomes were just so much better with my somatics practice and my somatics techniques. So over the last year or two, I’ve been working on becoming a clinical somatics, hands-on instructor besides just teaching classes.
When I started the somatics portion of my business, it really took off and I was just worried that I was going to end up back where I was before: overwhelmed, overscheduled, burnt out, and not having the foundation of how to kind of manage it and control it. And so I was listening to Amy Porterfield, actually her podcast.
Alison: I love that.
Betty: You were on there and it was the first time I was like, oh, wait a minute. This sounds like somebody I could work with. That’s when I got ahold of you and we had our consult call and I was like, okay.
Alison: And we found a whole bunch of money.
Betty: Yeah, that was hysterical. Oh my goodness.
Alison: Tell me your numbers and then you told me how much you’re making, and I was like, no, these don’t add up.
Betty: ‘Cause I told you, I said I want to make a hundred thousand dollars my first year. That was the goal. And then you started going over what I was charging and how many people I was seeing. And you said, you are making a hundred thousand. I’m like, no, I don’t think I have. And then come to find out, I didn’t have the check set up correctly with my billing and my scheduling.
And you caught that in our consult call. And I think you found what, $28,000?
Alison: In your Square account. So consult that paid for itself several times over.
Betty: Exactly. So that’s what I was like, okay, sign me up six months now. Six months. It’s been so great that I, yeah, we’ve signed up again, so that’s good.
Alison: Yeah, and you’re doing amazing and I mean, we can start right here.
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Alison: ‘Cause I think, you know, tech can be a great hurdle for a lot of people. Learning the ins and outs. And part of the work we’ve been doing is bringing in virtual workshops. And, you know, a lot of people leave the island of Nantucket in the winter.
Betty: Yeah, they do.
Alison: It’s like preventing a huge revenue dip. So, like, being able to work with them online and offer online services is a great complement for them so they can get continued results and improvement and for you and your business, create sustainability. Right. So, you know, tell us your feelings of tech and how you’ve been working through this.
Betty: You know, I tried to do it on my own before I contacted you, and I could waste hours trying to figure out one piece, how to connect it. I did Amy Porterfield’s class, trying to watch tech videos, and I just needed someone to walk me through it. And so one of the first things you did is you walked me way back. Like I thought we were going to start with tech and how to do Zoom classes, but you just said, wait a minute, let’s look at your paperwork.
You said we need to get you a good attorney to have all the correct papers that people need to sign before they see you. You need to put that online. You need to make sure that that’s something that someone checks before they even see you. So that was the first step, a hurdle we got over, was to get all of that system and onboarding.
Alison: Mm-hmm. Yeah, the onboarding.
Betty: And then you helped me look at my website and tell me the strengths and weaknesses. I had had an experience where I had gotten someone that I didn’t know from a recommendation to set up my website, and it just wasn’t quite functioning perfectly. We found someone else that could help me with it.
And then you had some great ideas about how I could have consistent income with different revenue streams. So at the time that I saw you, I was doing a lot of classes in person, which I thought was the way to build my business.
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Alison: Oh, that’s right.
Betty: That was one of my big pitfalls, and I just thought I was going to continue to grow my business by doing more classes in person. And you took a look and you just said that’s one of the systems we need to really streamline because if you’re doing a lot of in-person classes, then people don’t need to do virtual privates with you, and they don’t need to do one-on-one privates with you because they’re just going to come to four or five classes a week.
So you had a great idea — that’s another piece of the tech that you had me add — that people could do virtual privates with me online, which you helped me figure out the check for that. And then also just minimizing the classes so that people could explore what I did hands-on and in person.
And people, when they leave the island, can still see me virtually. It doesn’t have to be in person. And being a manual therapist in the past, that was a big hurdle to get over as well. I can do a lot of the things I do online, which to me was a shock, but it is true.
Alison: You’re right. Possible. Possible.
Betty: Yeah, I think sometimes just talking it through with someone that has been in your shoes and then on the other end of actually getting people results gives you that confidence. But then once you start doing it, the answers come of what to do with people.
Betty: We have a running joke in my house ’cause I always talk to my husband after we have a session that night and tell him some ideas. Sometimes I think, oh, I’m not really sure that will work with my clientele. And if I’ll wait a week or so and then I’ll end up doing it out of sort of frustration or desperation, I’ll just, ah, fine, I’ll do what Alison says. And sure enough, it works. And then I’m like, oh my God, she knows what she’s talking about.
Alison: Start running, jump back if I just listened to who I paid for. Good.
Betty: That’s funny. Yeah. So it’s been really good. I feel like I’m steadily moving in the right direction. Like every time we meet, you ask me what our wins are and I can just see it’s slowly growing, and I’m feeling more confident with the tech piece, and the scheduling, and making the changes that I need to make week to week to make it grow. So yeah, I’m excited about that.
Alison: You have a sustainable business now that’s not reliant on the yoga studio itself for your revenue.
Betty: Exactly.
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Alison: Or a crazy yoga teaching or somatics class schedule that can be so draining. You have so much more control.
Betty: Yeah, it did. It really saved my energy. ‘Cause I thought, oh, it’s so much easier to see 20 people at once and teach a class in person. But then really what it does is drain your voice, your energy. You have all these people coming up to you after class asking questions and not having enough time to answer them all how you would like to. And so you really encouraged me to take a step back from that. When I’m teaching a busy class and people come up to me afterwards, you’ve given me the confidence to say, “That’s a great question. Why don’t we schedule a one-on-one, and we can talk about it in more detail.”
Betty: Oh my gosh, just say it, and the last couple times I’ve said it, people have scheduled no problem. I’m like, oh my gosh. Yeah, so it’s been good.
Alison: I love that. And now you’re teaching your own virtual workshops coming up?
Betty: Yes. You gave me the confidence to start doing workshops because I was going to a lot of workshops, but I wanted to teach my own. So there were several times over the winter that I taught workshops with someone else, and then you gave me the confidence to be like, okay, you don’t need a lot of other people. Why don’t you just try to do it by yourself? Then you don’t have to split it with the yoga studio or split it with someone else, like feel confident to do it on your own. So yeah, this week on Thursday, I’m doing my own Somatics for Sleep workshop and it’s all going to be online and you’ve encouraged me to do that. Over 20 people signed up. So I’m looking forward to that, hoping all the tech pieces go well, but you’re helping me problem-solve if it doesn’t and what I need to do to get ready.
Alison: Yeah. They’re so ready. They’re going to love it. You and I knew you could do this because you would just say, hey, all of a sudden, in the beginning when we first started working together, you’ll be like, I have a workshop next week. I need to promote it. I’m like, whoa, next week? And then you would do it and it would sell.
Betty: Yeah.
Alison: And we’d do it. And I was like, oh, she can totally do this on her own.
Betty: I’m getting more confident in that area. It’s just, you know, I used to be really nervous about just teaching people, standing up and everyone looking at me, and so the last couple years I’ve gotten much more confident in that. But you’ve really encouraged me, like this is the same, I can do this. You know, just in this venue, it’s the same — you’re teaching, people will be excited to come. So I’m hoping that goes well.
Alison: Yeah. No, it will. Okay. Yeah. Tell us about how you developed that confidence. ‘Cause there’s a lot of practitioners that are maybe locked in their role and confident as a physical therapist or a massage therapist or a yoga teacher, but then they’re bringing in this other certification, like a health coach or somatics, or they’re a manual-based practitioner and want to go online. Like for you, how did you develop that confidence to add in this other component?
Betty: Yeah. What I really like that you did is you really made me hone in on what is my goal, what I want to accomplish. And I do come to find out I like teaching and I like spreading the word about somatics ’cause it’s made such a huge change with my back pain and my neck pain, and I see what’s changing with my clients. And so my goal was to sort of spread the word ’cause there’s not a lot of people that know about somatics. So you were encouraging me, like, okay, if that’s what you want to do, we need to start practicing.
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The big thing I’ve gotten from you is it does not have to be perfect. So I think sometimes I would just kind of spin my wheels because I didn’t think what I was producing was perfect, or I didn’t quite have everything sewn up perfectly, and I just didn’t have the confidence to just go try. And you said the more you do it, the easier it gets.
So putting myself out there — and you’re right, especially with Instagram — you really did encourage me. It’s terrifying, but you encouraged me to start putting more videos and talking to the screen and putting more exercises on there. And I would look at a video and I’m like, oh my gosh, I don’t like what I’m wearing, I’m not talking loud enough. And you’re like, Betty, nobody cares. Just put it out there. Nobody cares. And you’re great too, which I really like: if I post something, I always have you, and then you come back with me on the Slack channel and tell me, okay, that was good job, that looked great. I would change this. You give me really practical advice, so it’s helpful. It’s like, when it’s happening, you’re giving me advice, like, okay, just make this little tweak.
My numbers are slowly growing. I think when I first started working with you, I had like 300 people on my email list and maybe 500 Instagram followers, and I’ve doubled those.
Alison: Yeah.
Betty: And that’s continuing to grow. And you’re helping me know how I’m supposed to encourage people to sign up for my email list and get more followers.
Alison: You’re doing it. You’re promoting your workshops on Instagram, enrolling from there?
Betty: Yeah. This next workshop I have coming up, half the people on the list I’ve never met before, so they’re coming from what I’ve posted on Instagram.
Alison: That’s huge and that’s repeatable. You can do it every time you want.
Betty: I know. And you know what I said to myself last week? We looked at my slides and stuff, and again, they’re not perfect. And you said, let’s tweak them, make some changes. Even if I do it Thursday and it’s not everything I want to say and not everything looks perfect on the slides — I’m no graphic designer — you’re like, it’s fine. That’s not why people are coming. They’re coming to learn the information, get the low-hanging fruit about sleep and somatics, and move on from there. So I’m so grateful for that. Thank you.
Alison: Yeah, you’re very welcome. And you’re doing the work, like you are doing the work.
Alison: And since we’re talking about it, tell everyone your website and Instagram so they can go follow you.
Betty: Yes, the name of my company is Surfside Somatics. So that’s my handle on Instagram. And my website is surfsidesomatics.com. And so you’ve helped me set up, you know, now I’m selling, thanks to you, audios on there. I’m also doing group classes, virtually, in person, virtual, and one-on-one.
Alison: I love this ’cause you’ll come to the call and you’re like, yeah, I woke up this morning to all this, like people signing up and buying audios. You’re waking up to purchases.
Betty: Yeah. It’s so funny ’cause I’ll go, now that I know that everything’s connected, I’ll look and I’ll be like, oh, what are all these? And people buying my audios. And it’s not necessarily people that have ever come to my class. When I first started working with you, I would recognize some of the names who come to my classes and now when they sell it’s usually not — they’re strangers.
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Alison: Yes. Slowly getting the word out.
Betty: Yeah.
Alison: So much more potential. I love all this. So tell someone if, you know, if they are — okay, can we talk about, ’cause we talked about this before the call — like if they are feeling tech challenged or maybe have some neuro-spiciness diversity.
Betty: That’s a nice way to put what I have.
Alison: I feel like we all — you know, there’s legit, you diagnose this, but yeah.
Betty: Well, it’s so funny. I’ll come to you and I’ll be like, okay, I’m thinking of doing this, this, and this, and you’re really good at being like, okay, so let’s go back to what the main goal is and what of those 10 things or 10 ideas you’ve come up with this week, which of those 10 will help us grow the main goal? So that’s been good. Like you’ve really been like narrowing me down. I just would’ve never guessed, decrease the number of classes.
And one thing you said right away is raise your prices. I was like, oh, no, no, I can’t do that. And then it took you like months to talk me into that.
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Alison: Tell them what you were charging and what you’re charging now.
Betty: It was so loosey-goosey. I’d be like, oh, I know that person, so it’s $125. And then you were like, it needs to be more. So then it was $150 consistently for an hour, an hour and a half session. And then you took a look at my numbers and you said, okay, we’ve got to go to $200. And I was like, oh, no, no, I’m not comfortable with that.
And so it took a couple months, and I swear the minute when I raised it to $200, no one said a word. Nobody blinked. And you’re like, well, we probably should have gone higher. I’m like, no, no, no, but you’re right. If people trust you, you’re consistent, you’re honest with people and you show up for them, and you raise your prices — because I had had the same price for probably 20 years. So you were like, nope, that’s not what we’re going to charge. You have the demand.
Alison: For it. I don’t give that coaching to everyone, like immediately coming to me. But from what you were showing me with your schedule, and preventing burnout, and not getting back into the grind, and not having anything to show for it — you had the demand for that. And I wanted to prevent that. So there were certain reasons why I made that suggestion because that was what was needed. Not always everyone. Do I say that all the time, but it was needed for you. You were ready for it.
Betty: Yeah. And another thing that you came up with that I would’ve never thought of is last summer my schedule was insane, and I was driving to people’s homes.
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Alison: That’s right.
Betty: And I would spend — Nantucket in the summer is bumper to bumper. And so yes, more people are signing up with me, but I was sitting in traffic and you said, no, no more home visits. They can come to you. I said, oh, I can’t do that either. And so I did it. No one blinked.
Alison: Yeah.
Betty: So it’s just those things, like having somebody from the outside look into your practice and just — it was so obvious, but not to me because I was, I didn’t want to disappoint anyone and I thought it was so convenient for everyone else for me to do home visits. And then you’re like, but it’s not convenient for you. And I said, oh yes, you were right about that as well.
Alison: You’re home for people, right? Because now you have more energy, you’re not burnt out.
Betty: Right. Yes. It’s been much better, much smoother. And I’m just feeling it’s easier to say what I want and what I have to offer to people. And I say that now on my Instagram posts. I’m able to do that. I’m doing your Instagram workshop again, ’cause I got the — which the first time, but it just started last week — just going back over the bio, what I’m doing, what’s a reel, you know?
Alison: Yeah.
Betty: I’ve been around for a while, so learning the tech has been huge for me.
Alison: Yeah. So what would you tell someone that maybe — maybe they do have ADHD or, you know, they feel overwhelmed by the tech or just overwhelmed by their schedule and all these moving pieces. What would you tell them?
Betty: You know, what’s your priority? Is it to have free time? Is there a certain clientele you’d like to work with? Narrow it down — not just throwing spaghetti at the wall and always seeing what sticks. What’s your goal? How can you help them accomplish it? It’s so funny. I have a friend who has started working with you. We had a conversation the other day, and she does not have the same goals as me. She wants to teach more classes and she wants to fill them more than I do. And so we had a conversation and I said, all you need to do is tell Alison your goal because your goal is different than mine.
And I told her, I was like, Alison will help you accomplish that. So I like how you tailor this. You give everyone a big menu and a big toolbox to pick from, and then you help me decide what tool to use. So me learning the tech piece of that was huge, but that might not be what she needs. So it’s good how you tailor it.
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Alison: Yeah, yeah, yeah. It is very individualized. Because I have some people that want to be — I have brick and mortars — they want to stay 80, 90% in their brick and mortar, but they do want a small online portion. And then I have other people that want to be 100% online. Right. So it really depends on your clinic.
Betty: And I was like a hybrid because I travel a lot. My parents live out, you know, I was just telling you before we got on, I just had to go unexpectedly out to see my family in Colorado ’cause my parents were ill. So I was able to be like, oh, okay. No class in person this week. And then I was able to move some people virtually. And just being able to have that flexibility at this time of my life is huge. Because in the future I would like to build more online so I can travel more. That is our goal. So you’re helping me accomplish that.
Alison: Yes. You’re getting there. Yeah. Especially with the people that do leave Nantucket, that’s going to be an easy thing for them.
Betty: Exactly.
Alison: Yeah. They’re used to working with you online.
Betty: When I was working with you the first six months, I had a couple that I saw twice a week consistently in person. And so they were leaving for the winter and I didn’t even mention virtual ’cause I was still in that mind frame of in-person. I was like, okay, I’ll see you guys. I’ll see you next summer. And they’re like, what? No, no, no. We’re going to work with you virtually twice a week. I was like, how? Before I’m working with you, I wouldn’t have even made that happen. And you were just like, let’s set that up, you know? And you’ve taught me it’s the little things too.
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I can’t stress this enough because I have, you know, I’ve done those big Amy Porterfield and stuff like that, but sometimes they feel like there’s this assumption that these really easy pieces of tech — that people are like, just do this. You and me sharing the screen must have taken, but you helped me, so now I can do it. I can do all those little pieces that when I worked with other people, they just assumed everyone knew how to do it. And I’m like, I’ve been a hands-on manual therapist for a long time, so I didn’t have those skills and you are so patient with me.
Alison: Oh my word, bless you. Been there. I mean, I remember one time, like, you know, a decade or so ago in San Diego, I was working as a manual therapist and the power went out. And everyone was like leaving work to go home and I was like, I don’t need power. I just use my hands.
Betty: Right. Yeah, that’s like for me. I was there like learning tech. Well, then I had an instance — a couple Zoom classes where my Wi-Fi, you know, like failed. Well, there was the time that Zoom wasn’t working.
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Alison: Oh yeah, yeah.
Betty: You said, oh, let me show you how to do Google Workspace. I was like, who knew? Okay. So you’re giving me — and I like when you’re patient with me and you just say, it’s okay, Betty. Take your time. Let’s figure this out. Because if you do it once and we go over all the pieces, you’re not going to have this problem again because you’re going to know how to do it. I’m like, oh my goodness.
Alison: Yes. Patience of a saint.
Betty: Ugh.
Alison: But no, I truly believe you’ll be able to figure it out. We’ll figure it out together. And then you’ll have it, it’ll be your system to repeat.
Betty: Right. It’s good. So I’m feeling much more…
Betty: I feel like you just released so much for so many people. So much shame because so many people feel like they’re behind in tech, where, you know, other people — because you do, you have big gurus that say, oh, just do this, this, and this. And so when they’re not able to do it, they’re like, oh, you know, tech isn’t for me or I can’t do this.
Alison: Right.
Betty: But you’re giving them hope and inspiration to be like, yes, maybe you can do it. You just have to have someone help you break it down. Believe me, if I can figure this stuff out, anyone can figure it out. So it’s been really — it just makes me feel like, you know, if I have a problem, I’ll have a notebook and I’ll write it down. I’ll come to you like, okay, can you help me figure this out this week?
And another huge thing that you’ve been really good about teaching me is AI. I would struggle over newsletters and emails and making sure everything — like the copy was perfect. And you taught me how to use AI as a framework to get ideas. And then I can use my voice to, you know, change that or edit it. But I don’t have to sit there for hours looking at a blank piece of paper, trying to figure out an outline or what I’m going to do. You’re like, oh Betty, okay, sit down. And so, you know, that’s been good too.
Alison: Yeah. I love that. I was going to ask something and I — oh yeah, you’re teaching virtual classes too?
Betty: Yes, yes. Doing that and everything. And, you know, what you had said too is be really consistent about your schedule of posting. So what I noticed working with you is that I post on Sunday night, I’ll post a story about what my schedule is for the week, and I look at my schedule online virtually — how many people are signed up before — and then I check again after I post, and I’m like, the class has filled up. And then I’m like, oh, that darn Alison, she was right again. It’s helping, you know, that’s been good because you’re just telling me, it’s just out of sight, out of mind. You say, so if you’re not posting and you’re not reminding people what you have to offer, then they might just forget. Or they’re, you know, you just need to give them a little push in the right direction, which now I feel confident doing.
Alison: Yeah. I love that. It’s huge. And because it is of service to them — if not, they miss out on the class or the workshop or working with you one-to-one. They might not even — it’s not in their awareness that those offers even exist.
Betty: Right. Yes.
Alison: We think they know all the things that we do, but they’re typically not watching the full scope.
Betty: And you’ve always said people are busy. So you just need to give them a little reminder and be consistent. Another thing that you really stressed for me is just be consistent with my emails. Once a week, just send out an email, which are easier to write now because you’ve taught me AI. So I do that. I try to do that every week, and newsletter once a month, and it sounds like a lot, but it’s not taking me that long.
I still struggle with getting as many posts out as I should, but I feel like, you know, after this next workshop with you, I think I’m going to be better at that.
Alison: Okay. Now I know my next phase with you — to be consistent. Yeah. And your one-to-one practice without you traveling is also filling up.
Betty: Yes, yes. I know. I’m sending little messages on Slack, I’m like, oh, this week I have, you know, so many. And, you know, we have worked together on what my goal is, like knowing what is my comfortable number a day. Because in the past I would just keep saying yes until, you know, 10 people a day or eight people a day. And I’d be exhausted.
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Alison: Mark, when are you leaving? Wait, you told me you didn’t want to work.
Betty: Then why are you booking people? Then — I know. And another thing you said too is to schedule my business. So, you know, Wednesday for two hours, it’s booked in my schedule. I have to sit down. That’s when I can do my posts, my emails, my newsletter, and you can batch them. You’ve been really good about teaching me how to batch so that they’re there and they’re done.
And oh, another thing — I’m sorry I’m babbling on — but another thing, you’re really good — I didn’t realize that, you know, people were coming to my workshop and they were coming to my classes, but then I wasn’t following up with them. Right? And you sat me down one day. Remember the time I got a hundred emails left on my email list in one week? You said, Betty, this week, I want you to sit down and every new person you’ve had in the last month that’s come for a class or come to a workshop, I want you to add them to your email list. Like a hundred new people. I just hadn’t been doing it, you know, and you’ve taught me how to automate that and that’s been great.
Alison: Yeah. And you know all that — you mentioned it — all of us have been there at some point because we come in as a small practice owner, a small business owner, entrepreneur, whatever you want to call it, but we come in as the practitioner first. And you’re very good at what you do and people love you. And it’s just all this business stuff — we have to learn it at some point. Look at all that you learned. You did all this.
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Betty: I know if you would’ve told me eight months ago I could do half the things I could do on my computer — I’d be shocked. But yeah, it’s going well. Amazing.
I was thinking the other day, like, how long do people work with Alison? Will I be working with her forever? You know, you’re just keeping me on track. It’s been great.
Alison: My husband always asks, he’s like, when is this business coaching done? ‘Cause you know, I have my own coaches. I’m like, never, honestly, because you make me accountable.
Betty: So I’m like, if I would give this up…
Alison: Here’s what I tell him. I said, well, when do you want the revenue to stop?
Betty: It’s so true. Oh my goodness.
Alison: That’s — I’ll be seeing you forever. He accepts that.
Alison: For the person that maybe feels stuck, do you have any advice to give them today? Stuck in their practice, stuck anywhere, like lacking confidence to try these new things or feeling overwhelmed?
Betty: I know you said figure out your goal and prioritize, but I always say in my head, and I say this to my friends all the time: imperfect action. Just try, you know, just do something new that makes you feel uncomfortable. It’s — you make me go a little bit outside my comfort zone. Just trying to learn something new or do something new and post it. If it’s not perfect, you know, just try. Even if you’re a little uncomfortable and if it matches with your goal, it’s going to all turn out okay. And every time you do something, it’s going to get a little bit better.
Alison: You know?
Betty: The more you do it, it’s going to get better.
Alison: Yeah.
Betty: A hundred percent.
Alison: Spoken so well. Thank you for sharing your story and all this insight and being so vulnerable here. Are there any parting words that you want to share with everyone?
Betty: That if you are feeling burnt out and overwhelmed, it seems like a big investment to get a coach. ‘Cause I was just trying to piecemeal it, and I just think it’s really good to have someone hold your hand and kind of guide you, rather than wasting a lot of time.
Alison: Exactly.
Betty: You end up knowing what your time is worth. So rather than me struggling over something for eight hours, how about I pay you to show me how to do it or give me an idea because there were a lot of things that you pointed out that I was going about in the hardest way possible. And then you just said, oh, okay, let’s change course.
Alison: We all do this. Like I have a tendency to make things more complex than they need to be too. And it’s like having that outside perspective to shorten the learning curve or speed up a system or point out a blind spot — that saves so much time and heartache.
Betty: Yeah, I agree. So I would say if someone’s out there and they’re really struggling and you just are ready to throw in the towel, like why not commit to six months and see if there’s a change? You know? You’ve helped me — like, what’s my goal for the next year? And that’s what I’m hoping to accomplish financially and expand with.
Alison: Oh yeah, you’re totally doing this. Yes. And then also I see for you too, with the demand and the momentum you have — and how fast you’re growing on Instagram — we can grow that audience and you’ll get a lot more purchases of your audios and on-demand workshops. We’ve got a whole offer suite coming for you.
Betty: Yeah. That’s what we’re working on this summer.
Alison: Yeah, and we’ll give that seriously.
Betty: Yeah.
Alison: No, it’s been a pleasure. I love it. Well, thank you so much for coming on today.
Betty: Oh, thank you.
Alison: Hey, if you’re ready to grow your wellness business, I want to invite you to work with me. You’re going to make your first six figures and then scale beyond. Your next step is to book a free consultation at wellunbound.com/. That’s wellunbound.com/.
Okay, I’ll see you there. Bye.
Important Links To Visit:
How to Sell Without Selling as a Wellness Practitioner or Yoga Teacher
How to Get Comfortable Looking at Your Business Numbers, Break Free from Financial Avoidance
How to Create Your Ideal Schedule
Create Financial Stability in Your Wellness Business During Uncertain Times
