Hey there, wellness entrepreneur. Welcome back!
This week, we’re talking about conference goal. The two main takeaways I learned from two conferences I attended, I flew across the country twice in the month of April. And I’m going to share all that information here on the blog.
Today, we’re starting with the two main takeaways for me. Personally, I’ll share with you and the rest of the information will be leaked out in the following blogs, podcasts, and e-mails. And I can tell you, I didn’t have this thought going into it.
One of the coaches, G.L. Sharon, who’s event I attended at the end of April, she would say, “It’s two days to change your life.” And I’m like, “Yeah, I’m sure I’m going to learn golden nuggets. But I don’t know about life changing.” And truthfully, it is and has been on all these different levels of not just the information, but the people I met there, the mindset shifts, the energetic shifts that I experienced, which led to coming back and making certain decisions in my business or how I’m choosing to show up in my business based upon information learned or connections I’ve made and information that has come out of those personal connections I made at the conference. It truly is life changing.
But today is not to just promote the importance of attending in-person and online conferences and events and meeting people and collaborating. The purpose is to share these two, for me, mindset shifts, informational awareness that I’m currently implementing into my business. And this is from a lot of notes I take. I mean, I’ve taken at both these conferences, pages and pages and pages of notes, and some of them very strategic and tactical and specific, like what to say in an onboarding welcome sequence. For me, finding that for my programs, for example, these are more of the main mindset, big picture takeaways that’s very relevant for this year 2025.
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The First Takeaway
The first is speaking to the elephant in the room and this was mentioned in both conferences how right now: there is a little bit of distrust and hesitancy in the online space.
So let’s talk about that the distrust is people have purchased online programs in the past and feel like they’ve been burned either they didn’t get the result or program has sat in their inbox gathering dust electronically, never seeing the light today, or they might not feel that program promises were fulfilled.
Now, I could have a whole blog on this. My personal belief is that I will get something and make my return on the investment in every single program I buy, even if the container isn’t exactly how I imagined or thought it would be. I, without gaslighting myself, still find the value. And this has been true.
And I invest a lot in my business, a lot, a lot, a lot, several programs every single year. And I have gotten my return on the investment in every single program. And maybe I’ll have a blog to tell you how I do this. But that is one of my beliefs: continuous investment consistently is what has allowed me to grow.
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But especially when you’re having a program that is to the consumer, so it’s more B2C, business to consumer, not everyone is a sophisticated buyer. Now I consider myself and I don’t mean this in a negative way, let me explain it.
So I consider myself to be a sophisticated buyer, meaning I’ve purchased a lot of coaching programs, I am a coach, I have an awareness about my own responsibility as a practitioner when purchasing a program. So that helps to ensure for me to get a result. And it’s a B2B, business-to-business, meaning when I’m buying, I am a business. So the person I’m buying from is also a business, right? It’s a little bit different when you’re going from B2C, business to consumer, business to client, which is a lot of practitioners, a lot of your programs are B2C.
Sometimes the buyer isn’t as sophisticated, meaning that this is not in a negative way. It’s just that meaning they haven’t bought a lot of programs online, or they haven’t hired a lot of coaches online, they’re not aware of their own client responsibility to make the most use of programs. Maybe they’re not as tech savvy. So some of that does come into play and influence hesitancy to purchase another program if they haven’t gotten the result in previous programs.
So during the pandemic, there were a lot of coaches coming into the online space for the first time, creating a lot new programs, whether they’re group, one to one, there was just a lot more online buying with a lot of newer online practitioners. And the result of that was a lot of clients, some of them feeling like they haven’t gotten the results in some of those online programs. So now they’re hesitant to purchase online again.
Now, this doesn’t mean that the online industry is going through a down cycle, because this happens in every industry like Western Medicine, right? Or just people working with practitioners in general, they’ve worked with people that hasn’t ended up in the result that they were hoping for, or the experience that they were hoping for. So this happens everywhere all the time. It’s just a little bit more of that right now hesitance with the consumer online in combination with uncertainty in the economy.
So what does that mean? It just means that you in your messaging, and in your content, and in your marketing sequences, and your buyer sequences, that you need to build more trust and belief. And that when you think of it, from that perspective, instead of, “Oh my gosh, the economy is uncertain, no one’s buying online, people are not as trusting of online wellness practitioners these days,” when you shift your mindset from all the fear to now problem solving of, “Oh, okay, this is happening. But I can regain control over the situation and hope of the situation by focusing on what I can change and what I can influence.”
And that is how you and me can show up in our content and in our e-mails, whether that be social media, e-mails, workshops, all the things, to create more trust, to create more belief in the client, in the consumer, that they can get results in programs. And so that can really shift everything. So that was one takeaway is: How am I showing up? Where am I showing up? How can I build trust, trust in me as a practitioner, as a business owner, and trust and belief in themselves, that they can make changes and get results?
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The Second Takeway
The second main takeaway for me from these conferences is all about failure. And it’s not just failure. It’s how every single wellness entrepreneur, practitioner, solopreneur, business owner, practice owner, whatever you want to call yourself, will fail in some areas.
Whether that’s doing a launch and not hitting your goals, putting out a one to one program and not getting signups, getting NOs on consultations, putting up freebies, lead magnets, and getting no one to opt into them, doing a reel and having it have low views, having a client pay and work with you and have them express some frustration or disappointment in your program. All of these failures, whether they’re small, medium sized or large, is part of doing business.
And every single practitioner will experience many different layers of failures, sometimes daily, weekly, monthly, for sure, yearly. And it’s preparing yourself for this. And what can influence how successful you are in a given day, a week, a month, a year is not about the failures. It’s about your speed of recovery after the failure.
So not gaslighting yourself and being like, “Oh, well, I should have done this or I should be feeling this.” It’s understanding your awareness of what you make a failure mean about you personally. It’s learning how to separate your identity as a person, your value, your worth as a person and your business. They’re not the same. You have a business and you are a person. You are a person who has a practice. You are a person who is an entrepreneur. And just because you fail in business in some way does not make you less of a person or devalue your worth.
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Or our brain makes it mean all kinds of things that your content is not valuable, your programs not valuable. You know, you suck as a practitioner, right? It does not mean any of those things.
The speed of recovery after failure is having the awareness of what you make that failure mean personally and beginning to shift from that to instead analyze the failure as a business failure so that you can just problem solve so you don’t fail again and you refine and you optimize so you can go forward and try again instead of getting stuck and frozen in the failure and then spinning out because you make it mean all these negative things about yourself personally. See the difference?
Because what separates successful wellness business practitioners from those who struggle and aren’t hitting their goals or plateauing or feeling stuck is not that they never fail. The successful ones do fail. In fact, they fail more. They fail harder. They fail more frequently because what truly dictates success is how quickly you bounce back, not how much you fail. It’s the bouncing back and it’s the continued consistency of going forward. Not in a robot fashion, right? You’re still supporting yourself during the failure, taking time to process, to integrate, but you’re coming back.
And sometimes that can be within one day depending on the intensity of the failure, what it is, right? You can bounce back in a day, a week, right? But you’re not going to let it linger for months and cause you to stop and plateau and freeze.
Okay, let’s break these down a little bit here.
For The Buyer Sequences: Building Belief And Trust
When you create content that’s focused on what your ideal clients need to believe, rather than just what you think they need to know, you stop wasting time on random posts. Instead, you start strategically building a pathway or as Amy Porterfield would say, rainbow bridge from where they are to walking over the bridge and purchasing a program and being excited to work with you. So instead of just sharing wellness tips, you can start sharing content that build specific belief in their ability, belief in their body that it can heal, for example.
If you want to break this down even more, for example, if you’re a physical therapist or a yoga therapist, you can specifically create content about back pain and the belief that it can be solved without surgery. And so maybe you share stories in your content of when you had back pain and how you felt you were overwhelmed, woke up in the middle of the night, fearful that it was just going to get worse and would ever heal, right? So then you’re speaking to their own doubts and insecurities and disbelief.
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And then you can talk about what shifted for you and what you did. And then the end result, how you did heal back pain without surgery, or you can tell a client story demonstrating this. Or you could have a post like Three Things You Didn’t Know About Healing Back Pain Without Surgery. And you can go over the details of that. There’s so many different ways you can bring this into your content. So you want to look at your content and ask what beliefs need to be in place for someone to buy my services.
So if you’re a wellness practitioner, specializing in stress management, your clients might need to believe that stress actually impacts their physical health in specific ways. And you can show that through different varieties of content, that your approach is different from what they’ve tried before, that you understand their specific challenges as busy professionals, that results are possible even with a packed schedule.
And you can start to create content that builds belief around this. And then bring it into your Instagram stories, your reels, start to tell stories in your workshops or classes speaking to these examples, your stories or client examples. And you start to help build that belief and trust, especially when you show up consistently, that for sure brings in more trust.
The Speed Of Recovery After Failing
Okay, let’s go back to the second about the speed of recovery. Because during this process, you might post something and you might get crickets. And that is one form of and how are you going to bounce back from that and continue putting things out there till you start getting more engagement and messages.
I get asked all the time with my content, “Alison, how did you start growing your audience? Is it just because you’ve been on Instagram forever?” No, there was a time where my Instagram was complete crickets. I think some of you know, I took a break for almost two years when I got pregnant and first had my daughter. When I first started my Instagram, I was an employee for my mentor. So I was posting just Instagram art, yoga art, we’ll call it. I didn’t have a business, I didn’t have an offer. I was just posting it as a hobby with my husband. Then I took a break.
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And when I came back, I had a business, I changed my profile name, and I started selling hardcore on there. And I didn’t know how to do that well, and grow my audience and connect with them. So it was crickets. My audience plateaued. In fact, it dropped from even 10,000 followers I had to 4,000 or something in that neighborhood, it might have even been 3,000 because I did some cleanup, there were a lot of bots when Instagram first came out, like in the first couple years, there were a lot of bots. Oh, gosh, there were all kinds of people who didn’t know me.
So a lot of people unfollowed because I changed my handle, I changed the style of content I was posting. So there was a big shake up and freeze in my Instagram role world for actually a number of years. And I continued trying things. But I had a belief that I would figure it out. I knew because I grew my audience to one time to 10,000 that I could do it again. I just had to figure it out in a different way as a business owner, as an entrepreneur who could both grow and sign clients from Instagram. And that’s exactly what I did.
So the last couple years that’s where my audience again took off from three to 4,000 back to now over 10,000. I’ve surpassed where I was before. And my engagement is back. And I signed clients consistently through that. So you don’t for sure have to hit 10,000 followers to start signing clients, it can happen now. But the point is, I was able to come back from all this failure, where I was really frozen and stuck was when I was stuck in the failure and making it mean all the failure, all the crickets, the lack of engagement, the lack of people reaching out, I made that mean that people didn’t like my content, which was probably true, my content was not that great.
But I made that mean that they didn’t like me. I was uncool. I’d never be hip. I’d never be popular back in high school mentality. Actually, it triggered a lot of old wounds there. And I had to work through that and believe that I had to shift my mindset from having it be about me and not liking me to I need to show up in service. I have so much information to help people. I need to speak to the one person today with a message to reach them. And so that’s what shifted for me was showing up in a place of service to help people and allowed me to continue experimenting with my content and analyzing the data so I could keep showing up and recover from failures. And that has led to where I am now.
So for you, it’s becoming aware when you have a failure recognizing, “Okay, well, that didn’t go the way that I wanted. That was a flop,” or, “That was a no, that stings, that hurts.” It’s not just saying next and move on quickly. It’s honoring and processing what you need to integrate the learnings from that if there are learnings, maybe getting coached from your coach or me on what you’re feeling, and then it’s problem solving on what to do differently for the future.
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Here’s A Little Process For You
You can set a recovery timeframe for yourself when something doesn’t go as planned. Give yourself a specific short timeframe to feel disappointed or the failure, maybe it’s an hour, maybe it’s 24 hours, maybe it’s till the end of the week if it was a big fail, be realistic for yourself here without causing yourself to freeze and stop the consistency.
So there is an art only you know the answer. Then you’re going to start the problem solving. So you’ll create the next action template. So you’ll identify what you learned, what you’ll do differently for the next time and then your smallest immediate next action step.
And that’s how you’ll come back from the failure. That’s how you’ll start to recover quickly so you can take more consistent action without being afraid of the failure because you know you can handle it and support yourself. That’s how you’ll stop fearing failure and feeling the disappointment of failure even before you take the action and actually fail.
Conclusion
Some of us freeze because we’re so afraid of failure. I’ve been there myself. I always have to catch myself. I have a tendency to have a lot of fears and anxiety over the fears of failing and getting it wrong. So much so that I am feeling that all ahead of time even before I take the action even fail where if I just focused instead on the potential and possibility of actually creating the thing and having the outcome that I actually wanted. How much more fun is the process that way instead of dragging yourself through the process right.
So on stage, my coach, she talked about, you have to have a certain essence of delusion right of believing that you can do this and support yourself if it were not to work out right. But instead of focusing on the chance of it not working out focusing on the belief of the possibility.
And that’s what I’ve been waking up in the mornings focusing on these days since coming back and it really has shifted so much for me in how I feel in my business day to day. If I’m feeling heavy or feel full in my day or stressed or pressured or if I’m showing up excited bursting with creativity and all that I want to share with you. It’s a different experience. How do you want to show up in your business day to day?
So I’ll leave you today with that hope and possibility and believing in yourself while building trust and belief in your audience too. It’s a powerful combination that will allow you to sustainably show up as a practitioner helping more people and truly creating that business that you love.
Okay that’s what I’ve got for you this week. I hope you enjoyed the takeaways from my life-changing month. Truly was lots of travel to come back. I really feel like almost a new person. It’s pretty amazing.
Okay so if you have any questions, you can always DM me on Instagram. I would love to hear your thoughts and hang out with me there some more.
And of course if you want to do this work one-to-one with me, your next best step is to book that consult call and till then I will see you next week. Bye for now!
Important Links To Visit:
Why Your Story Matters More Than Perfect Content on Instagram
How to Confidently Sell Your Wellness Services Without Feeling Salesy
How to Set Confident, Sustainable Pricing for Your Wellness Business
Create Consistent, High-Converting Content with AI
How to Get Comfortable Looking at Your Business Numbers, Break Free from Financial Avoidance
